Whether you’re a business owner just starting out in the remodeling or home services industry or you are established and looking to grow your marketing efforts, there will come a point when hiring a digital marketing agency is necessary. In today’s competitive market, it can be difficult to stay on top of all the latest marketing channels, digital marketing trends, and technology. An experienced marketing agency will help you reach your goals by providing proven marketing strategies and implementing tactics tailored to your needs and goals! In this blog post, we discuss four warning signs that it’s time to hire a digital marketing agency.
How do I know when to hire a marketing agency?
Small business owners struggle when it comes to marketing; they often don’t know when and where to spend their money on advertising. If your current marketing efforts aren’t working, here are some signs it may be time to hire a digital marketing agency.
Unclear Messaging
As a home service contractor or remodeling agency, it’s important to be clear about your message if you want to implement an effective marketing strategy. Be sure that when you’re communicating with the public or clients that they understand what makes you unique and different from other service providers in your area! If your message is unclear, a reputable marketing company can help you develop a digital marketing strategy to communicate it more effectively.
One of the main benefits of hiring a digital marketing agency is that they will help create a consistent brand message across all channels. This includes online (through your website, social media marketing, and search engine optimization) and offline (direct mail, print ads, flyers, and more).
When your brand message is consistent across all platforms, it helps customers remember you better and makes it easier for them to find you when they’re ready to make a purchase.
Few Online Leads
If you’re not getting enough leads from your existing sales process, it may be time to hire a digital marketing agency. A good marketing agency can help by optimizing your website for search engine optimization and creating targeted online campaigns to reach your business goals. They will also help you track the results of these campaigns so that you can see what’s working and what needs improvement.
In today’s digital age, an effective online presence is key to success. If your business isn’t seeing the results you’d like from your website, it’s time to bring in the experts!
Inconsistent Lead Flow
If leads are coming in sporadically or not at all, it may be time to hire a marketing agency. Many small business owners see an ebb and flow in their leads. An agency partner can help you fill the gaps when your business is slow by putting together an effective lead generation campaign.
In addition to filling in when you’re short on work, agencies can also help with seasonal fluctuations when demand for services changes depending on the season! A professional strategy will ensure that customers know when and how they should contact your company, whether looking for service during winter snowstorms or AC repairs before summer heatwaves set in.
Not Found Online
If your business is not found online when customers search for it, you should especially consider hiring a marketing agency. They can help with everything from creating an optimized website for leads to assisting with social engagement and search optimization.
Your company’s digital presence will also include social media campaigns! Agencies can create profiles on all major platforms including Facebook, Instagram, Twitter, and more so that when people look you up they have access to accurate contact information as well as valuable content which demonstrates what makes you unique when compared to other companies in the area.
Struggling with marketing efforts? It may be time to hire a marketing agency
If potential customers don’t know who you are or why they should choose you over another company, then there will certainly be issues with converting prospects into new business opportunities. As soon as this starts happening, make plans to meet with a professional firm right away!
Things to consider when hiring a marketing agency
1. Marketing agencies are not all the same
Just like any other service, not all marketing agencies are created equal. Make sure to do your research before selecting the right partner for your business. Ask around and read reviews to get an idea of what others have experienced working with different firms.
2. Consider their previous work and how it relates to your company’s needs
Make sure the marketing agency you’re considering has experience with clients who provide similar services to your business. If they don’t have a relevant work history, then it could be a red flag that their approach won’t match what you need or expect when working together.
3. Look for an agency with a team that is knowledgeable about your industry
Not all marketing professionals are familiar with the specific needs of different industries. If you’re looking for an agency partner, make sure to find one that has staff members who have experience working specifically with companies like yours.
4. Avoid agencies who make false promises
If you’re hiring a marketing agency, make sure to avoid firms who claim they can guarantee results. Their job is to create strategies that are customized for your company’s unique needs and goals! Agencies should be able to provide workable plans when working together but not every idea will lead directly to new business so don’t let agencies fool you when they guarantee your business will be the first result on Google for certain keywords. Many components of digital marketing are a long-game plan. An agency that promises immediate results when working with them should be avoided.
5. Ask for references from other companies they have worked with in the past
When deciding which marketing agency to work with, make sure to ask for references from companies they have worked with in the past. This will give you a better idea of how their processes can benefit your company when compared to others who have used these services before.
6. Be sure you’re clear on expectations before signing any contract, so there are no surprises later down the line
An agency will work with you when they believe there is something to gain from the relationship. So make sure to be clear about your expectations before signing any contract or agreement, so that both parties are on the same page when working together down the line.
Boost your marketing strategy and grow your business
Marketing agencies can help overcome these challenges and more! Contact Contractor Marketing Agency to schedule a call to see if we’re the right fit for your business and how we can help your marketing strategy. We look forward to hearing from you soon!
