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As a contractor, every decision you make can have an impact on the success of your business. One of those decisions is how to manage your online reputation. With the vast majority of consumers now using the internet to research products and services before making a purchase, online reviews have become an essential part of …

The Power of Online Reviews: How They Can Impact Your Business Read More »

Marketing is not a one-size-fits-all game. As a marketing professional, it is important to learn the intricacies of any given industry. Understanding the industry inside and out helps create a targeted, fruitful marketing plan that resonates with the intended audience. Marketing for the construction industry is no exception. Construction marketing is unique in many ways …

What Makes Marketing for the Construction Industry Different Than Other Industries? Read More »

Do you want to take your business to the next level? Are you looking for ways to acquire more qualified leads? If so, understanding exactly what makes a qualified lead – and how to identify them – is essential. This ultimate guide provides an in-depth look into the world of qualified leads and offers practical …

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If you’re like most business owners, you want your website to be seen by as many people as possible. You also want to make sure that those people are potential customers who are interested in what you have to offer. This is where a strong SEO strategy comes into play. Without it, your website might …

Plan Your Path to Success: How to Create a Winning SEO Strategy Read More »

Are you looking for ways to drive more leads through your sales funnel? If so, you’re not alone. Many businesses are looking for ways to capture and nurture leads through each stage of the buyer’s journey. In this blog post, we will discuss the three stages of the customer journey: awareness, consideration, and decision. We …

Creating a Marketing Funnel to Drive Leads Through Every Stage of the Buyer’s Journey Read More »

Do you know who your ideal customer is? If not, you need to develop buyer personas. A buyer persona is a representation of your ideal customer. It includes demographic information (age, gender, location), as well as psychographic information (interests, attitudes, and behaviors). Having buyer personas helps you better understand your target market and create content …

The Importance of Buyer Personas (And How to Develop Them) Read More »

As a business owner, you know that in order to be successful, you need to be found by your target market. In today’s digital age, that means having a strong online presence. Luckily, there are many things you can do to boost your visibility and get in front of more potential customers. In this blog …

Get Found Online: 10 Tips for Boosting Your Visibility Read More »

If you’re running a business, it’s important to track your key performance indicators (KPIs). KPIs are metrics that measure how well your business is performing. They can help you track your progress and identify areas where you need to make changes. In this blog post, we’ll discuss what KPIs are and how you can use …

Why KPIs Are Important and How You Can Use Them to Drive Results Read More »

Online reviews are a critical part of any business. They can make or break your business, and it’s important to make sure that you have a good strategy for getting positive reviews from your customers. In this blog post, we will discuss the importance of online reviews and some tips for getting more positive reviews …

How Online Reviews Can Make or Break Your Business Read More »

If you’re a home service contractor, it’s time to add live chat to your website. Live chat is a great way to connect with potential customers and answer any questions they may have about your services. It can also help you close more sales, and generate more leads for your business. In this blog post, …

Home Service Contractors: It’s Time to Add Live Chat to Your Website Read More »